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Image in footer compression leads to bad quality


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I have a Word (2013) document in which I have an image in the footer. 

After converting the document to PDF, the image in the footer has bad quality:


I get the result after playing around with Optimization (in the Advanced Settings of the plugin in Word) but I get the same result every time (When I choose, Web-Ready, Office-Ready or Print-Ready).

What setting do I play with to prevent that my logo gets thicker and my footer line darker? 





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